Reflection of my time at Birmingham City University

I have come to the end of my three years at University so I thought I would do a post on a sum up of the three years!

Marketing

•Creative

•Introduction of new products

•Customers perception of a company

•Marketing segmentation

•MarketingMix

Trends Forecasting

•Developing and forecasting styles

•Awareness of trends websites

•Developing a product

Buying

•Buying process

•Range Building

•Overseeingthe development of a range of products aimed at a specific type of customer and
price bracket.

Independent Project

•Using computer software, Photoshop and InDesign

•Working Independently

•Industry contacts

•Financial Plan

Year 2

Per Una Marks and Spencer Work Placement

Duration: 3 Months

Buying

•Working in a variety of departments, partaking in group and individual tasks, creating mood boards, preparing for meetings, note taking on fit sessions and selection meetings, and creating A/W10 reports.

•Assisting buyers with selecting garments and accessories for the up and coming season.

Ecommerce

•Assisting the stylist and photographer in photo shoots.

•Individually creating fashion features for the Per Una website, presenting ideas prior to production.

Marketing

•Assisting the marketer with spring/summer 2010 photo shoots for in-store marketing posters.

•Completing a competitors report and assisting with the April marketing report.

Skills

–Confidence

–Presentation skills

–Organisational skills 

–Quick Learner

–Working to time constraints

Year 3

Dissertation

Year 3, was the most challenging and the most rewarding year for me at university. I was able to learn so much about the industry and also lots of different sectors I had know awareness or knowledge of before.

Here is a little more about my final project............

The Gap in the Market

My passion has always been fashion and I thrive on creating a unique and individual look. However this can sometimes be hard to achieve. Different versions of the same garment are now inundating
our High Street and individuality is a thing of the past.

Alternatives have been attempted in order to overcome this situation, mainly by styling. But there is only so much you can style! 

As a society we have changed due to social networking sites, busy lifestyles and the internet.

Because of  our hectic schedules we find it easier to send emails rather than pick up the phone or meet for a coffee..........where will this lead?

The Vision

Autumn/Winter 2011 will see the launch of this new and exciting venture. Commitment to the community is paramount, providing opportunities to meet new people, gain skills and showcase new, local talent. Customers will have access to exclusive products from previous eras, offering a unique and individual look. They will also be able to purchase unique products from independent designers, to maintain that individual look.

The Concept

• To bring originality, contemporary issues and depth to a future scenario.

• To provide innovation, art and up and coming lifestyles to the  fashion industry. 

The
Objectives

•Encourage social interactions

•Provide the ultimate shopping experience

•Embrace local, new talent

•Create an inspiring environment combining art, technology and fashion

•Provide expert personal service

• Remain current and unique

•Promote customer individuality

• Promote customer welfare and retain a profitable customer base.

Examples of my work........

My final work consisted of

·Written dissertation including research and a business plan

·Power Point presentations to pitch my idea
·Promotional work

o  CAD designs
o Store Layout
o  Launch Event
o Magazine
o Press Release
o Label Designs
oPhoto shoot 
·Five year Financial Plan
·Creative boards
·Final Show posters and preparation